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  • Writer's pictureNH Home Buyers LLC

SEO for Real Estate Investors


Search engine optimization is essential for the success of any website. Particularly for real estate websites, SEO is a way to boost your site's chances of success by ensuring that your content reaches the relevant audience.

Google's Role in SEO

To understand SEO, it is important to know what role Google plays. The popular search engine is continuously improving its algorithms to better match people with the results they are looking for. Where previously Google was considered a robotic search engine and traditional forms of SEO applied, it is now becoming more humanlike. Therefore, the approach to SEO also needs to be adapted. The key to leveraging SEO to ensure your website's success is providing valuable content that people are looking for.

The Two Parts of a Successful Website

1. SEO

You will need to apply SEO techniques to improve the ranking of your website.

2. Conversion

You need to offer customers value to convert their views into sales.

How to Successfully Invest in a Real Estate Website

1. Have a Good Domain Name

It is essential to select a good domain name containing keywords that your customers are likely to search for.

2. Choose a Reliable Website Host

Having a website host that is well-versed in SEO can ensure your website consistently appears in search results.

3. Be Selective About the Content on Your Website

Since SEO and conversion are both important, it is crucial that you have high-quality content to ensure that customers arriving at your site are tempted to stay.

4. Find your keywords

You should find keywords that are relevant to your website and work.

5. Use your Keywords at the Beginning of Articles

Using relevant keywords in the first few words of your content will also help to attract customers to your website.

6. Use Plenty of Media

Media like photos and videos can include alt-tags to improve your website's SEO. Videos can also help to keep your audience engaged for longer.

7. Make use of Effective Headings

You should use only one h1 tag per page and try not to have the same keywords on two pages. It can also help to have headings that directly address the reason a user is visiting your website.

8. Long Content is Not Necessary

While wordy content can be effective for SEO, it may fail to convert because people have short attention spans.

9. Dominate your Market

To dominate your local market, your website must serve users in a way that causes them to prefer your site over others.

10. Create a Brand with an Internet Presence

Having a solid internet presence differentiates you from online scammers.


To develop a website that conquers SEO and converts views into sales, you should keep all these tips in mind. By applying these strategies, you can take your real estate website to the next level!

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